Touriso Travels has scanned the current market, to determine the scale of the potential market and the viability of offerings versus the current service providers and the services they offer. We have found that the alternative service-providers offer fragmented travel solutions that do not specifically address the challenges faced by customers’ especially in developing countries and in a digital world.

Our objective is to offer customized travel packages that are well researched, affordable and use resilient technologies to meet the demands of our customers in the developing countries

. We are driven by offering affordable packages for both leisure and corporate traveler and thus always take into consideration our customers budgets through cost reduction and price comparisons to maximize individual requirements.

Our marketing strategy will be based mainly on ensuring customers know about our existence and service(s) we render. Our intention is to reach local and international markets and we are achieving this through implementing a market penetration strategy that is supported by digital, networking and strategic partnering principles. These principles will ensure that we are well known and accessible in the tourism industry.